Somali model Halima Aden is on a roll.
Coming straight off the spotlight of becoming the first person to don a hijabi on the cover of this month’s Sports Illustrated Swimsuit Issue, the model is now breaking boundaries in the beauty industry. The IMG model has just announced the newest venture – a new campaign with new, up-and-coming company UOMA Beauty. The campaign promotes the companies new make-up line, which is the first ever Afropolitan line, featuring over 50 plus shades of foundation. The expansive line will be available at Selfridges in the UK and Ulta Beauty in the US.
About the founders
The inclusive makeup brand was founded by Nigerian born, LA & London-based former beauty executive Sharon Chuter. UOMA - pronounced OMA (uh-mah) means beautiful. The brand’s mission is to promote self-love and re-write the rules of inclusivity and diversity. The company’s aims to create a world of beauty that truly is for all of us. UOMA Beauty provides an expansive range or colors and cosmetics that is “rebellious, innovative and created for all.”